Privacy

Privacy and data use.

This notice explains what personal data The Countryside Move collects, why it is collected, the lawful basis we rely on, how long data is kept, and the choices available to readers. It reflects the live site setup, including contact forms, basic hosting and security logs, and the current use of Google Analytics for aggregated traffic measurement.

Who controls the data

Controller: The Countryside Move.

The site currently operates under the trading name The Countryside Move. If the legal operating entity changes later, this notice will be updated to reflect that.

Privacy contact: privacy@thecountrysidemove.com

This website is intended for readers planning or researching a countryside move in the UK. In this notice, we, us and our mean the controller named above.

What this site currently does not do

  • No user account system.
  • No behavioural advertising or ad-tech cookies.
  • No behavioural advertising or remarketing tools are switched on on the live site.
  • Google Analytics is used to understand broad traffic and page usage patterns.
  • No sale of personal data.

If the site’s tracking, advertising, embedded media, email or third-party service setup changes later, this notice should be updated before those changes go live.

What personal data we collect

  • Contact enquiries: name, email address, the reason for contact and anything you include in your message.
  • Checklist requests: email address, plus whether you opted in to occasional marketing emails.
  • Technical logs: standard web server information such as IP address, browser type, request time and basic diagnostic data used for security and delivery.
  • Analytics data: aggregated information about page views, traffic sources and general on-site behaviour collected through Google Analytics.
  • Marketing preferences: whether you actively opted in to receive occasional practical emails.
  • Suppression records: if you unsubscribe, we may keep a minimal record to make sure marketing is not sent again by mistake.
  • External links: if you choose to visit third-party services from this site, those services will process your data under their own notices.

Why we use your data and the lawful basis

Why we use your data and the lawful basis comparison table.
PurposeData usedLawful basis
Replying to contact enquiriesName, email, message contentLegitimate interests — to answer reader questions, corrections, feedback and partnership enquiries.
Sending the checklist or resource you asked forEmail address and request detailsLegitimate interests — to provide the resource a reader specifically requested.
Sending occasional practical marketing emailsEmail address and opt-in preferenceConsent — only where you actively tick an optional marketing box.
Site security, fraud prevention and service reliabilityServer and diagnostic log dataLegitimate interests — to keep the site secure and functioning properly.
Understanding broad traffic and page usageAggregated analytics and device/browser dataLegitimate interests — to understand how readers use the site so content and navigation can be improved.

You can still request the checklist without consenting to future marketing emails.

Who receives the data

  • Hosting, security and form processing: trusted website hosting, delivery and form-processing providers used to run the site securely and handle submissions.
  • Analytics provider: Google Analytics may process limited technical and usage data so site performance and content journeys can be understood at an aggregated level.
  • Email handling: enquiries and requested resources may be routed through The Countryside Move’s email systems and any connected email delivery services used to respond to requests or send optional updates.
  • Professional advisers or authorities: where reasonably necessary for legal, security or compliance reasons.

International transfers

Some service providers may process personal data outside the UK. If that happens, we will rely on appropriate safeguards such as adequacy decisions or standard contractual clauses, depending on the provider and destination.

Where providers process personal data outside the UK, appropriate safeguards will be used as required.

How long data is kept

  • Contact enquiries: usually up to 12 months after the conversation ends, unless a longer period is needed for a live business enquiry or legal reason.
  • Checklist-only requests: usually up to 90 days after the resource is sent, unless you opted in to further emails.
  • Marketing subscribers: until you unsubscribe or consent is withdrawn, plus a limited suppression record so we do not email you again by mistake.
  • Technical logs: in line with your host’s normal retention period, typically short-term unless needed for security investigation.

Your rights

  • Access the personal data we hold about you.
  • Ask us to correct inaccurate information.
  • Ask us to erase data where appropriate.
  • Object to processing based on legitimate interests.
  • Withdraw consent at any time where consent is the lawful basis.
  • Ask for restriction or portability where the law provides those rights.

If you want to exercise a right, email privacy@thecountrysidemove.com.

Marketing

Optional means optional.

Checklist and contact forms now separate the request you made from any future marketing. If you tick the optional box, we may email occasional practical guides, updates or carefully chosen recommendations. If you do not tick it, we should only use your details for the request you made or the message you sent.

Cookies and similar technologies

The site uses Google Analytics for broad traffic measurement and does not currently use advertising or remarketing tools. Read the dedicated cookie notice for the current setup and for any future changes to tracking.

Read the cookie notice →

Complaints

If you have a privacy concern, please contact us first so we can try to resolve it. You also have the right to complain to the UK Information Commissioner’s Office (ICO) if you believe your data has been handled unlawfully.

Go to the ICO complaint page →

Policy updates

This notice will be updated when the site’s data use changes in a way that affects visitors, such as changing analytics, adding advertising tools or using new email providers.

The current version reflects the live site setup at the time of publication.